Neutrogena + Rite Aid Campaign

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Last month I worked on an exciting new campaign with Neutrogena makeup and Rite Aid.  I was beyond thrilled and honored to be able to work on this project with Neutrogena and Rite Aid because this was one of my biggest collabortions ever! This campaign was to focused around creating content that increases awareness of Neutrogena makeup at Rite Aid over the course of the Month of May. The overall theme of the campaign was “Summer is coming so gear up with SPF makeup!” I had to add SPK makeup into my beauty routine for the summer using Neutrogena Healthy Skin Makeup products.


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I combined a “getting ready for summer” theme into my posts around the Neutrogena Healthy Skin SPF makeup. Each of my Instagram posts and Instagram Stories I spoke about how these makeup products fits into my day to day routine.  I have a lot of important events and upcoming work projects going on this summer, so I need SPF makeup that will fits into my busy lifestyle. These SPF Neutrogena makeup products are the ultimate multi-taskers. And They also provide UV protection and benefits for my skin!


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I love love love all of the Neutrogena Healthy Skin Products. Since I will be outside in the sun more frequently, which means I need to add spf to my summee beauty routine. I can always count on these Neutrogena makeup products to keep my skin protected, healthy, and flawless all summer long! I took advantage all of the deals and promotions going on and I stocked up for the entire summer. I filled my cart with liquid makeups, concealers, moisture color lipsticks, mascara, eyeshadows, bronzers, blushes and etc.


These are the Neutrogena Healthy Skin Makeup Products I purchased at my local Rite Aid


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I got the Neutrogena Healthy Skin Liquid Makeup, SPF 20 color #60 and also another bottle in color #70. I am absolutely in love with this liquid foundation. it has spf 20. This means I do not need to wear sunblock under my makeup to protect my skin because I’m already being protected. It is super light and smoothe, which means the makeup glides on smoothly on my skin. This liquid makeup made me feel like I don’t need to hide anything, but enhance my natural features. That’s why this product contain blends vitamin C and nourishing botanicals to give me “ulta-light, natural-looking coverage.This product keeps my skin looking young and improves skin’s luminosity, tone and texture! I definitely recommend every ladies to try this Neutrogena Healthy Skin Liquid Makeup, SPF 20!

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Another item I purchase was this Neutrogena Healthy Skin Brightening Eye Perfector, SPF 25. This product instantly effective and eliminate the puffy and dark circles under my eyes and gives my eyes a rested appearance. I can wear this eye perfector alone or under eye shadow. This eye perfector is a game changer for me! I recommend every ladies to try this eye perfector out! Trust me you will love it!!

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I also bought the Neutrogena Healthy Skin Compact Makeup, SPF 55! This compact makeup is always going to be in my purse. It protects my skin with broad spectrum of SPF 55, which will protect my skin from the sun’s damaging rays. It builds up to my desired textured with natural honey beige tone and show off my natural glow. It blends easily to give my skin a flawless and natural look. this compact foundation will never end up making my skin feeling heavy or greasy.

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I am obsessed with this Neutrogena Healthy Skin Blends Natural Radiance Bronzer, color Sunkissed. This bronzer has advanced formulas uses a blend of botanical conditioners, mulitvitamins, and sheer powder technology to illuminate, nourish, and soften my skin while giving me a healthy and natural glow. It doesn’t clog my pores and is fragrance-free! And I always love that natural looking sunkissed glow on my skin! I’m so happy I tried out this product!

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 I love to create a rosy and radiant look on my skin during the summer. This Neutrogena Healthy Skin Blends Sheer Highlighting Blush is definitely does the job! This blush infuse with rich botanical conditioners and vitamin C, giving my skin a natural and healthy look. This blush designed to create my skin looking illuminating  and brings out flattering highlights on my face! This blush is also designed to be used on many skin tones!
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I always need more eyeshashow palettes!! I brought this Neutrogena Nourishing Long Wear Eyeshadow + Build in Primer, color #10 Cool Plum and I love these color options! I no longer have to use a primer before I put on the eyshadow. The product stays put all day long and the Cool Plum is a nice soft natural color!
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I also bought a few of the Neutrogena MoistureSmooth Color Stick. They are so addicting! This color stick keeps my lips colorful and moisturized for hours. This twist-up stick comes infused with mango and shea butter, which makes my lips smoother and softer that lasts for hours! I recommend every ladies to try out these color stick!

Here is Neutrogena Daily Summer Makeup Tutorial that I created using all of the Neutrogena Healthy Skin Makeup Products:
I loved creating content for this Neutrogena makeup campaign. I had so much fun filming and taking pictures for this project. I was suprised how much exposures and supporters I had gain while working on this campaign.  I am happy to hear that I was able to help drive traffic to Rite Aid and increased sales the purchase of Neutrogena makeup at Rite Aid over the course of the Month of May. I would love to work on more marketing campaigns and projects with other makeup brands!!!
Xoxo PT Tran

New announcements for Phashion Therapy! 



I’m super excited to announced to this! Either this week or next week I will be updating my website/blog. There will be new pages and additions on my blog. There will be a separate page about my daily outfit of the day looks & trends. There will be a page about my hidden beauty trends and secrets. Also a page for my food reviews And the last page will be about my previous travel experiences and upcoming vacations! So stay tune 😊💁🏻
I hope I can build a my own business one day… 🙏✨✨✨

I’m super excited to announced to this! Either this week or next week I will be updating my website/blog. There will be new pages and additions on my blog. There will be a separate page about my daily outfit of the day looks & trends. There will be a page about my hidden beauty trends and secrets. Also a page for my food reviews And the last page will be about my previous travel experiences and upcoming vacations! So stay tune 😊💁🏻
I hope I can build a my own business one day… 🙏✨✨✨

Must-Have Summer Items: Off The Shoulder Tops

Ladies!!! Off the shoulder tops are back!!  It’s sort of funny because a lot of women wore these type of tops in the 90’s.. Now these tops are making a comeback! Off the shoulders tops are one of my favorite summer pieces for this summer! And also most definitely must-have items for this summer!!


 

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Likes these two pictures above! I can either wear an off the shoulder top with a skirt or even a pair of dark skinny jeans! These kind of tops are easy to put an outfit together! Ladies, we can wear the off the shoulder top to any type of occasion from a casual event or a formal occasion. All you need is an awesome pair of shoes to finish off the look! Doesn’t matter what kind….


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If I want my wardrobe to look edgy and cool.. I can add on an oversized olive bomber jacket, some classy cat eyed sunglasses, and lastly some pair of silver hoop earrings.

Hope you guys enjoy this styling tip! Thank you for viewing my post and page 🙂

 

MVMT His & Hers Watches 

I’m pretty sure everyone is hearing the buzz about MVMT watches. MVMT ads are everywhere on the internet and also on many social media, such as Facebook, Twitter, Instagram, & Pintest.

I love these watches. I love the design and features, so studding! I love the watches came be very classic but yet has a lot of sophistication in the designs.  I just found out that the bands on the watches are interchangeable. You can switch different straps around, however the straps are sold separately online only if you  order online through the original MVMT website.

I found out about MVMT watches about six months ago, while working at Nordstrom in the Men’s Department. This brand is becoming popular among both teens and younger men who like to stay stylish and trendy. The prices are affordable compare to other brands. MVMT’s brand  is a mix of classic style with modern design.


Here are some of my favorite MVMT watches for His and Hers:

HIS:



Her:

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Quick facts:

In 2013, two watch enthusiasts (Jake Kassan & Kramer LaPlante) dropped out of college with the dream of reinventing the watch industry. Tired of big brand markups, the duo set out to create a direct to consumer model. Due to enormous fan support, we became the second highest crowd-funded fashion brand in 2013.

(MVMT’s Official website)

 

 

MVMT is available to purchase online www.mvmtwatches.com

Or

At Any Nordstrom and Nordstrom website: MVMT Watches

I hope you enjoy reading my post !!!
Xoxo Phashion Therapy

Street Style: Sneakers Addition

Hello Everyone!! Happy New Year! Can’t you believe it’s 2017!!!!  I know it has been a while since the last time I wrote. I want to share you guys one of my outfit of the day look that I put together this past weekend. My boyfriend bought me a pair of Tubular sneakers by Adidas for Christmas that I absolutely love! I know he has a great taste in style! I think they’re super dope and I received many  complements when I wear these sneakers. I normally don’t wear sneakers often, but I do now.

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SO I put together a cool comfy look to match with my  Tubular sneakers from Adidas…

Black High Waisted Jeans  – Forever 21

Cool funky Sweater with cute French phrase “L`AMOUR”- H&M

Denim Jacket with Leather sleeves- Bycorpus ( Urban Outfitter)

Black choker necklace – Topshop

Hoop Earrings

Tubular Adidas Sneakers

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I hope you enjoy reading this post! Let me know what you guys think!

Follow me on Instagram: @Phashion_Therapy

Follow me on Twitter: @PT_Trannx0

xoxo PT

The Perfect Coffee to Cocktail Ensemble: adding AUrate New York on the Plate!

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(Courtesy of Designer)

I believe accessories and jewelry plays a major role when it comes to completing my whole outfit. The pieces can either make or break my wardrobe! For this summer, I found my next new obsession! I am in love with contemporary gold jewelries! If anyone is interested in affordable real gold jewelry, I know where to find some! I recently discovered a hip new jewelry brand that is known for their affordable contemporary gold jewelry…This brand is called AUrate New York!

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(Courtesy of Designer)

I have to say AUrate has a beautiful collections of gold necklaces, bracelets, rings, and earrings. Their brand is about real women at different phases and moments in their lives. The founders designed three lines dedicating to three different types of girls or even the same girl during different times of the day, depending on what we want to think about it. The statement line is design for the fashion-forward type of girl who is either going out to a gala or some other social gatherings. The second line is the understated line, which is created for a girl who dresses very poised and very “Plain Jane”. And then the core line, which is the day to night. This core line is made for a girl who is constantly busy and on the go and will most likely wears her outfit from day to night. I am very inspired by these two bright women. They have introduce us a new way to think about jewelry, it’s a smarter model for a new generation of women. They had discovered fine jewelry at a fair price!


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Who is AUrate New York?

AUrate New York offer contemporary yet timeless real gold jewelry made right here in New York City! “This trendy brand re-writes the rules by offering quality products at an honest price and empowering our community to give back to the world.”

 AUrate make fine jewelry that will last a lifetime. Their smaller and more timeless items are 18K and 14K gold. Their larger and stylish pieces are Vermeil / Gold plated over sterling silver. This company source their gold in accordance with the highest standards of social, environmental and human rights practices.


For this month, AUrate is featuring a minimalist gold bar necklace that could be easily incorporated into a modern outfit…

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Here are some of my coffee to cocktails versatile looks

These are simple and classy looks..All you need to convert your day to night look is either change your accessories, your hair style, or  your makeup ( either change color of lipstick) or shoes!!!

 

 

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My Newest Blooming Obsession…Midi Skirts!!!

(Photos from Pinterest)

Say “bye” Winter and “hello” Spring!  Other than the sun, the warmth, the flowers, my next favorite thing is the latest trends and styles. There are tons of wear-able looks for Spring 2016 that I am fascinated with. My newest blooming obsession is the “Midi skirt” trend. Midi skirts are the perfect “modest” or “elegant” addition to every spring wardrobes for any occasion. They come in many different styles, colors, lengths, and designs. These skirts can be flattering to any body type, however proportions are the main key in order to master the right silhouette for your body type. This is a must- have item for this spring! I think every girl should own  at least one midi skirt in their closet! I can guarantee if any one who wears this type of garment will definitely standout and  you sure will be a show stopper!


 

Here are my favorite styling inspirations by others:

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Here is my own styling creation:

I bought my skirt at Forever 21 for $27.99! The style is called “Black Mist Twist Midi Skirt”. This skirt has an A-line shape with a shadow striped-embroidered overlay in a pleated design. It has a concealed back zipper, partially lined. The skirt is very lightweight and so comfortable to wear! This silhouette is the perfect fit to my body and height. I bought my white cropped top from Windsor Store for $15. The top has cut-outs from the sides and also a deep-plunging neckline. I made sure that I kept it sexy and feminine. I completed my outfit with a bold pair of Steve Madden platform pumps and chose my own accessories.

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Here are a few easy styling tips to help you master proportions, choose your accessories, and find the right silhouette for your body type:

  • Make sure you balance your look by playing with proportions
  • keep it classy and feminine
  • Complete with detailed/flashy shoes (ankle-straps, pumps, platforms pumps)
  • Play with bold colors
  • Choose your accessories
  • Find the right silhouette for your body shape (petite body = a more fitted style with higher waistline)
  • Aim for stripes, prints or dramatic embellishments
  • Pair up with a loose blouse or cropped top ( you can tuck in your blouse to highlight your waistline)
  • play with layers
  • lastly, HAVE FUN!!!

 


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