Neutrogena + Rite Aid Campaign

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Last month I worked on an exciting new campaign with Neutrogena makeup and Rite Aid.  I was beyond thrilled and honored to be able to work on this project with Neutrogena and Rite Aid because this was one of my biggest collabortions ever! This campaign was to focused around creating content that increases the purchase of Neutrogena makeup at Rite Aid over the course of the Month of May. There were several promotions going on throughout in May, which I shared and spoke about on my Instagram account and Facebook Account. The overall theme of the campaign was “Summer is coming so gear up with SPF makeup!” I had to add SPK makeup into my beauty routine for the summer using Neutrogena Healthy Skin Makeup products.


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Throughout this promotions, I combined a “getting ready for summer” theme into my posts by creating content around the Neutrogena Healthy Skin SPF makeup. Each of my Instagram posts and Instagram Stories I spoke about how these makeup products fits into my day to day routine.  I have a lot of important events and upcoming work projects going on this summer, so I need SPF makeup that will fits into my busy lifestyle. These SPF Neutrogena makeup products are the ultimate multi-taskers. And They also provide UV protection and benefits for my skin!


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I love love love all of the Neutrogena Healthy Skin Products. Since I will be outside in the sun more frequently, which means I need to add spf to my summee beauty routine. I can always count on these Neutrogena makeup products to keep my skin protected, healthy, and flawless all summer long! I took advantage all of the deals and promotions going on and I stocked up for the entire summer. I filled my cart with liquid makeups, concealers, moisture color lipsticks, mascara, eyeshadows, bronzers, blushes and etc.


These are the Neutrogena Healthy Skin Makeup Products I purchased at my local Rite Aid


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I got the Neutrogena Healthy Skin Liquid Makeup, SPF 20 color #60 and also another bottle in color #70. I am absolutely in love with this liquid foundation. it has spf 20. This means I do not need to wear sunblock under my makeup to protect my skin because I’m already being protected. It is super light and smoothe, which means the makeup glides on smoothly on my skin. This liquid makeup made me feel like I don’t need to hide anything, but enhance my natural features. That’s why this product contain blends vitamin C and nourishing botanicals to give me “ulta-light, natural-looking coverage.This product keeps my skin looking young and improves skin’s luminosity, tone and texture! I definitely recommend every ladies to try this Neutrogena Healthy Skin Liquid Makeup, SPF 20!

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Another item I purchase was this Neutrogena Healthy Skin Brightening Eye Perfector, SPF 25. This product instantly effective and eliminate the puffy and dark circles under my eyes and gives my eyes a rested appearance. I can wear this eye perfector alone or under eye shadow. This eye perfector is a game changer for me! I recommend every ladies to try this eye perfector out! Trust me you will love it!!

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I also bought the Neutrogena Healthy Skin Compact Makeup, SPF 55! This compact makeup is always going to be in my purse. It protects my skin with broad spectrum of SPF 55, which will protect my skin from the sun’s damaging rays. It builds up to my desired textured with natural honey beige tone and show off my natural glow. It blends easily to give my skin a flawless and natural look. this compact foundation will never end up making my skin feeling heavy or greasy.

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I am obsessed with this Neutrogena Healthy Skin Blends Natural Radiance Bronzer, color Sunkissed. This bronzer has advanced formulas uses a blend of botanical conditioners, mulitvitamins, and sheer powder technology to illuminate, nourish, and soften my skin while giving me a healthy and natural glow. It doesn’t clog my pores and is fragrance-free! And I always love that natural looking sunkissed glow on my skin! I’m so happy I tried out this product!

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 I love to create a rosy and radiant look on my skin during the summer. This Neutrogena Healthy Skin Blends Sheer Highlighting Blush is definitely does the job! This blush infuse with rich botanical conditioners and vitamin C, giving my skin a natural and healthy look. This blush designed to create my skin looking illuminating  and brings out flattering highlights on my face! This blush is also designed to be used on many skin tones!
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I always need more eyeshashow palettes!! I brought this Neutrogena Nourishing Long Wear Eyeshadow + Build in Primer, color #10 Cool Plum and I love these color options! I no longer have to use a primer before I put on the eyshadow. The product stays put all day long and the Cool Plum is a nice soft natural color!
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I also bought a few of the Neutrogena MoistureSmooth Color Stick. They are so addicting! This color stick keeps my lips colorful and moisturized for hours. This twist-up stick comes infused with mango and shea butter, which makes my lips smoother and softer that lasts for hours! I recommend every ladies to try out these color stick!

Here is Neutrogena Daily Summer Makeup Tutorial that I created using all of the Neutrogena Healthy Skin Makeup Products:
I loved creating content for this Neutrogena makeup campaign. I had so much fun filming and taking pictures for this project. I was suprised how much exposures and supporters I had gain while working on this campaign.  I am happy to hear that I was able to help drive traffic to Rite Aid and increased sales the purchase of Neutrogena makeup at Rite Aid over the course of the Month of May. I would love to work on more marketing campaigns and projects with other makeup brands!!!
Xoxo PT Tran

New announcements for Phashion Therapy! 



I’m super excited to announced to this! Either this week or next week I will be updating my website/blog. There will be new pages and additions on my blog. There will be a separate page about my daily outfit of the day looks & trends. There will be a page about my hidden beauty trends and secrets. Also a page for my food reviews And the last page will be about my previous travel experiences and upcoming vacations! So stay tune 😊💁🏻
I hope I can build a my own business one day… 🙏✨✨✨

I’m super excited to announced to this! Either this week or next week I will be updating my website/blog. There will be new pages and additions on my blog. There will be a separate page about my daily outfit of the day looks & trends. There will be a page about my hidden beauty trends and secrets. Also a page for my food reviews And the last page will be about my previous travel experiences and upcoming vacations! So stay tune 😊💁🏻
I hope I can build a my own business one day… 🙏✨✨✨

The Perfect Coffee to Cocktail Ensemble: adding AUrate New York on the Plate!

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(Courtesy of Designer)

I believe accessories and jewelry plays a major role when it comes to completing my whole outfit. The pieces can either make or break my wardrobe! For this summer, I found my next new obsession! I am in love with contemporary gold jewelries! If anyone is interested in affordable real gold jewelry, I know where to find some! I recently discovered a hip new jewelry brand that is known for their affordable contemporary gold jewelry…This brand is called AUrate New York!

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(Courtesy of Designer)

I have to say AUrate has a beautiful collections of gold necklaces, bracelets, rings, and earrings. Their brand is about real women at different phases and moments in their lives. The founders designed three lines dedicating to three different types of girls or even the same girl during different times of the day, depending on what we want to think about it. The statement line is design for the fashion-forward type of girl who is either going out to a gala or some other social gatherings. The second line is the understated line, which is created for a girl who dresses very poised and very “Plain Jane”. And then the core line, which is the day to night. This core line is made for a girl who is constantly busy and on the go and will most likely wears her outfit from day to night. I am very inspired by these two bright women. They have introduce us a new way to think about jewelry, it’s a smarter model for a new generation of women. They had discovered fine jewelry at a fair price!


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Who is AUrate New York?

AUrate New York offer contemporary yet timeless real gold jewelry made right here in New York City! “This trendy brand re-writes the rules by offering quality products at an honest price and empowering our community to give back to the world.”

 AUrate make fine jewelry that will last a lifetime. Their smaller and more timeless items are 18K and 14K gold. Their larger and stylish pieces are Vermeil / Gold plated over sterling silver. This company source their gold in accordance with the highest standards of social, environmental and human rights practices.


For this month, AUrate is featuring a minimalist gold bar necklace that could be easily incorporated into a modern outfit…

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Here are some of my coffee to cocktails versatile looks

These are simple and classy looks..All you need to convert your day to night look is either change your accessories, your hair style, or  your makeup ( either change color of lipstick) or shoes!!!

 

 

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My Newest Blooming Obsession…Midi Skirts!!!

(Photos from Pinterest)

Say “bye” Winter and “hello” Spring!  Other than the sun, the warmth, the flowers, my next favorite thing is the latest trends and styles. There are tons of wear-able looks for Spring 2016 that I am fascinated with. My newest blooming obsession is the “Midi skirt” trend. Midi skirts are the perfect “modest” or “elegant” addition to every spring wardrobes for any occasion. They come in many different styles, colors, lengths, and designs. These skirts can be flattering to any body type, however proportions are the main key in order to master the right silhouette for your body type. This is a must- have item for this spring! I think every girl should own  at least one midi skirt in their closet! I can guarantee if any one who wears this type of garment will definitely standout and  you sure will be a show stopper!


 

Here are my favorite styling inspirations by others:

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Here is my own styling creation:

I bought my skirt at Forever 21 for $27.99! The style is called “Black Mist Twist Midi Skirt”. This skirt has an A-line shape with a shadow striped-embroidered overlay in a pleated design. It has a concealed back zipper, partially lined. The skirt is very lightweight and so comfortable to wear! This silhouette is the perfect fit to my body and height. I bought my white cropped top from Windsor Store for $15. The top has cut-outs from the sides and also a deep-plunging neckline. I made sure that I kept it sexy and feminine. I completed my outfit with a bold pair of Steve Madden platform pumps and chose my own accessories.

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Here are a few easy styling tips to help you master proportions, choose your accessories, and find the right silhouette for your body type:

  • Make sure you balance your look by playing with proportions
  • keep it classy and feminine
  • Complete with detailed/flashy shoes (ankle-straps, pumps, platforms pumps)
  • Play with bold colors
  • Choose your accessories
  • Find the right silhouette for your body shape (petite body = a more fitted style with higher waistline)
  • Aim for stripes, prints or dramatic embellishments
  • Pair up with a loose blouse or cropped top ( you can tuck in your blouse to highlight your waistline)
  • play with layers
  • lastly, HAVE FUN!!!

 


HOPE YOU ALL ENJOY READING MY POST

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Downtown Funk

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Hello Everyone!!!! I’m BACKKKK!!!!

I know I know It has been a while since a wrote my latest post. I have to be honest I had a couple of step backs and also was going through some personal thing over the last year, which is why I haven’t been inspired to write. Don’t worry I am back now, since today is Chinese and Vietnamese New Year, why not start over? I want to move forward with my life and  start over with a fresh clean plate. My goal for this year is to discover and create new memories & adventures and find more muses and inspirations to write about.


 

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I decided to do a collaboration with a good friend of mine, Kahlil Martinez. He is a terrific photographer. I’m always amazed and inspired by his work and talent.  We decided to set up a quick photo shoot something fashion based to overlap with my blog site. So we decided to do a city shoot in Downtown Hartford around Pratt street and City Hall. The inspirations behind the shoot was to take place somewhere outside in the city, in a urban setting and for my part was to pick out a few of outfits and style to showcase something relating to the “beginning of the winter season for fashion trend”. We wanted to stay with a solid theme so that I can write a few blogs about this shoot.

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 I live in the Northeast and  sometime it can be difficult for me to find outfits to wear without freezing my butt when I walk outside in the freezing air and snow. There was a point of time where I used to get tired of seeing other girls wear tight-fitting crop tops and tight pencil skirts with slits. I want to show other fashion divas that there are other outfit options to look chic and sexy instead of wearing tight and revealing crop tops and pencil skirts with slits. So I decided to selected a couple of outfits to show ways how to make comfy and loose clothing can look chic and sexy for a perfect outfit of the day look. I want to give the idea that I can look fashionable or trendy without having to put a lot of thoughts and efforts because we were shooting around Hartford and the shoot fits with the theme. So I picked out a pair of my light-washed destroyed boyfriend jeans, my must have leopard faux fur vest, a white over-sized sweater, my boyfriend flannel button up, and a pair of my black suede zipped up booties. I decided to paired my red envelope clutch and neon clutch with my outfits and accessories with my gold bracelets and necklace and my gold Michael Kors watch.


Hope you guys enjoy my photos! For more information or consultation/bookings with Kahlil Martinez, visit at www.917ink.com or 860-490-7065 or follow him on Instagram @kahlilmartinez

Summer is not over yet! Here are 6 Summer Beauty Trends Not To Forget About

(courtesy from harpersbazaar.com)

I was on my Twitter account, skimming through Tweets my timeline and I saw this interesting article from Harpersbazaar.  I wanted to share this piece with everyone. This article is pretty inspiring, its about fashion trends “6 summer beauty trends that we should about!”


Here are The 6 summer beauty trends:

“In makeup”

(courtesy of harpersbazaar.com)

“Orange Lips”, this type of makeup trend had been seen at fashion shows like Rag & Bone, Dsquared, & Prabal Gurung. How does orange lips works? well, because reddish orange lipsticks brightens up on the face and makes the eyes twinkle! This balance out the rest of the face because it is consider as a shimmery and sparkle highlighter. I’m actually obsessed with the orange lips trend! I love bright lipsticks because the reddish orange lips look sophisticated and chic!


“In Hairstyle”

(courtesy of harpersbazaar.com)

“Windswept Updos,” this type of updo hairstyle has been seen at fashion shows like Michael Kors, Tom Ford, and Peter Som. How does this type of hairstyle works? Well, because the worse your hair always starts in the morning, the more it lends itself to one of these unkempt, hairdos. All we need to do is just pin, twist, tuck and forget about it! I know I can never pull of this type of hairstyle because my hair is too straight! No matter how much hair products I used!


“In Makeup”

(courtesy from harpersbazaar.com)

“Au Naturale,” this type of makeup trend had been seen at fashion shows like Chloe, Isabel Marant, and Alexander Wang. How does this makeup style works? well, because it’s all about embracing our natural makeup, our natural beauty. This makeup trend is all about clean skin, groomed eyebrows, and lips that are actually the color of lips never, ever go out of style. I think it is sexy when women don’t wear makeup everyday because this allow ourselves to be comfortable of our own skin, plus makeup damages our skin. It’s okay to let your skin breathe!


“In Hairstyle”

(courtesy of harpersbazaar.com)

“Rumpled braids,” this type of hairstyle had been seen at fashion shows like Rachel Zoe, Alberta Ferretti, and Giles. How does this hairstyle works? Well, because “braids only look prim when they’re created with sleek-back and  stick-straight, American girl doll strands”. Otherwise, these type of braids look edgy, romantic, and still straight-up simple.  I will definitely test out this hairstyle when my hair grows longer!


“In Makeup”

(courtesy of harpersbazaar.com)

“Pastel Eyes,” this type of makeup trend had been seen at fashion shows like Badgely Mischka, Burberry, and Prada. How does this eye makeup trend works? well, because these colorful eye shadows looks very sophisticated, also these shadows doesn’t look cheesy when it falls on the soft side of saturation. I love pastel eyes, however we should remind ourselves not use a lot of colorful shadows because  then we’ll look like a bunch of clowns 😀


I hope you enjoy this post!! I know I loved the article that I read from harpersbazaar.com 🙂

Reference:http://www.harpersbazaar.com/beauty/makeup-articles/6-summer-beauty-trends-not-to-forget?src=spr_TWITTER&spr_id=1447_83345187#slide-6

Makeup of the Day

Today’s essential: Loreal Paris Lipstick (color velvety fuchsia # 173, Naked 3, Milani Face powder, Milani Baked Bronzer, & Milani Baked Blush ) btw I’m in love with this color. This is my new favorite lipstick. This is so perfect for Spring!! 🙂

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