Neutrogena + Rite Aid Campaign

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Last month I worked on an exciting new campaign with Neutrogena makeup and Rite Aid.  I was beyond thrilled and honored to be able to work on this project with Neutrogena and Rite Aid because this was one of my biggest collabortions ever! This campaign was to focused around creating content that increases the purchase of Neutrogena makeup at Rite Aid over the course of the Month of May. There were several promotions going on throughout in May, which I shared and spoke about on my Instagram account and Facebook Account. The overall theme of the campaign was “Summer is coming so gear up with SPF makeup!” I had to add SPK makeup into my beauty routine for the summer using Neutrogena Healthy Skin Makeup products.


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Throughout this promotions, I combined a “getting ready for summer” theme into my posts by creating content around the Neutrogena Healthy Skin SPF makeup. Each of my Instagram posts and Instagram Stories I spoke about how these makeup products fits into my day to day routine.  I have a lot of important events and upcoming work projects going on this summer, so I need SPF makeup that will fits into my busy lifestyle. These SPF Neutrogena makeup products are the ultimate multi-taskers. And They also provide UV protection and benefits for my skin!


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I love love love all of the Neutrogena Healthy Skin Products. Since I will be outside in the sun more frequently, which means I need to add spf to my summee beauty routine. I can always count on these Neutrogena makeup products to keep my skin protected, healthy, and flawless all summer long! I took advantage all of the deals and promotions going on and I stocked up for the entire summer. I filled my cart with liquid makeups, concealers, moisture color lipsticks, mascara, eyeshadows, bronzers, blushes and etc.


These are the Neutrogena Healthy Skin Makeup Products I purchased at my local Rite Aid


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I got the Neutrogena Healthy Skin Liquid Makeup, SPF 20 color #60 and also another bottle in color #70. I am absolutely in love with this liquid foundation. it has spf 20. This means I do not need to wear sunblock under my makeup to protect my skin because I’m already being protected. It is super light and smoothe, which means the makeup glides on smoothly on my skin. This liquid makeup made me feel like I don’t need to hide anything, but enhance my natural features. That’s why this product contain blends vitamin C and nourishing botanicals to give me “ulta-light, natural-looking coverage.This product keeps my skin looking young and improves skin’s luminosity, tone and texture! I definitely recommend every ladies to try this Neutrogena Healthy Skin Liquid Makeup, SPF 20!

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Another item I purchase was this Neutrogena Healthy Skin Brightening Eye Perfector, SPF 25. This product instantly effective and eliminate the puffy and dark circles under my eyes and gives my eyes a rested appearance. I can wear this eye perfector alone or under eye shadow. This eye perfector is a game changer for me! I recommend every ladies to try this eye perfector out! Trust me you will love it!!

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I also bought the Neutrogena Healthy Skin Compact Makeup, SPF 55! This compact makeup is always going to be in my purse. It protects my skin with broad spectrum of SPF 55, which will protect my skin from the sun’s damaging rays. It builds up to my desired textured with natural honey beige tone and show off my natural glow. It blends easily to give my skin a flawless and natural look. this compact foundation will never end up making my skin feeling heavy or greasy.

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I am obsessed with this Neutrogena Healthy Skin Blends Natural Radiance Bronzer, color Sunkissed. This bronzer has advanced formulas uses a blend of botanical conditioners, mulitvitamins, and sheer powder technology to illuminate, nourish, and soften my skin while giving me a healthy and natural glow. It doesn’t clog my pores and is fragrance-free! And I always love that natural looking sunkissed glow on my skin! I’m so happy I tried out this product!

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 I love to create a rosy and radiant look on my skin during the summer. This Neutrogena Healthy Skin Blends Sheer Highlighting Blush is definitely does the job! This blush infuse with rich botanical conditioners and vitamin C, giving my skin a natural and healthy look. This blush designed to create my skin looking illuminating  and brings out flattering highlights on my face! This blush is also designed to be used on many skin tones!
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I always need more eyeshashow palettes!! I brought this Neutrogena Nourishing Long Wear Eyeshadow + Build in Primer, color #10 Cool Plum and I love these color options! I no longer have to use a primer before I put on the eyshadow. The product stays put all day long and the Cool Plum is a nice soft natural color!
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I also bought a few of the Neutrogena MoistureSmooth Color Stick. They are so addicting! This color stick keeps my lips colorful and moisturized for hours. This twist-up stick comes infused with mango and shea butter, which makes my lips smoother and softer that lasts for hours! I recommend every ladies to try out these color stick!

Here is Neutrogena Daily Summer Makeup Tutorial that I created using all of the Neutrogena Healthy Skin Makeup Products:
I loved creating content for this Neutrogena makeup campaign. I had so much fun filming and taking pictures for this project. I was suprised how much exposures and supporters I had gain while working on this campaign.  I am happy to hear that I was able to help drive traffic to Rite Aid and increased sales the purchase of Neutrogena makeup at Rite Aid over the course of the Month of May. I would love to work on more marketing campaigns and projects with other makeup brands!!!
Xoxo PT Tran

New Spring Hairstyle: Medium Brown with Honey Blonde Balayage

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Hello everyone!!!  Spring is around the corner, I can feel it in the air! I know it’s still snowing in the middle March, but I want to maintain this positivity mood going by showing everyone my new spring hairstyle. Most my friends and family members know I can never stick with one hairstyle. I always have the itch to change my hair. I always had unique hair colors and hairstyles ever since I was 16 years old. I always like to incorporate my hair into my personal style and personality.

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I’ve been working with my hairstylist, Danielle for about 2 years. She is absolutely amazing to work with my hair. I always call her a “magical wizard” because my hair transformations always come out spectacular.  I can always count on Danielle because she is never afraid to express her creativity. She can be opinionated and honest, but I love her for her honest feedback. She looks out for me. I met Danielle when she used to work for Noelle Salon in Westfarms Mall in Farmington, CT. Now she works at Salon Medusa in West Hartford, CT.

Before 

The before shot. My hair looks like a hot mess, it needed a lot of TLC. My highlights turned out brassy blonde and my ends were dried out and untamed. So I basically need a new hair makeover!!! and Danielle came to the rescue and saved my hair. She brought my hair back to life!!

 

 


After

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This is the after shot. Danielle and I want to focus on dark brown hair and balayage highlights. They both compliment each other beautifully as proven this is an amazing hair color choice. I was stunned after the new hair transformation. The dark brown hair and the honey balayage highlights make my hair looks neutral.  The color choice matches great with my skin tone.


The undone waves

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With the chocolate brown based mixed with the caramel highlights, this is absolutely fuzz-free a flattering look. The undone waves placed throughout also keep this looks modern and fresh!


 

Salon Medusa 

Rated The Best Hair Salon in West Hartford!!!

 

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This salon is beauitful! When I first stepped into this salon, I was like “wow!” I felt very welcoming. I love the pop of color of red mixed in with the black. I love how the type of furnitures match with the wall colors. I love the wood panel floors and check out that chandelier above the ceiling! The customer service is above and beyond. Everyone was friendly and helpful. When I walked in the receptionist even ask me if I want a cup of tea or water. And of course, I said yes! I would recommend anyone who lives in Connecticut to check out Salon Medusa in West Hartford, CT.

 

 

Mikasa Beauty Brushes

A few months back I got an email from the marketing director at Mikasa Beauty. They recognized that I have a strong social media platform and wanted to create a collaboration with me to introduce Mikasa Beauty Collection. Of course I couldn’t say no to them. I decided to purchases this Mikasa techni brushes set, it comes with four brushes. They even sent me a free lemon drop makeup blender (Mikasa 100)! I recommend you ladies try out these brushes!


I’m glad Mikasa Beauty connected with me because I saw these type of brushes everywhere on social media and I was dying to buy some! I absolutely love love love these brushes! These techni brushes are made 100% synthetic fibers that create ultra-dense and soft brushes. I’ve been learning how to do facial contours. These techni brushes are perfect for applying and blending both powder and cream products to all areas to the face.


Mikasa Techni brush #06

This rounded brush is great for application of blush, foundation, contour or setting powder. Also good for blending to the smalls areas of the face and cheeks.


This Mikasa Techni Brush #02 is the perfect multi-purpose tool. It can also be used to apply a soft wash of color to the eyelid or brow bone. It easily blends powder or cream eye shadows, face powders, and liquid or cream-concealers in the hard to reach contours of the face.


This Mikasa Techni brush #L2 is perfect for creating firm, precise line along the upper and lower lash lines. Also defines and fill brows, and can be used to define the lips.


This Mikasa Techni Brush #C2 is use to applies and blends product into the eyelids crease. This small round brush with a curved dome tip can also be used to apply and blend around small areas for example around the eyes or nostrils.


Click on the link below to view more Mikasa Beauty Products!

https://www.mikasabeauty.com/

New announcements for Phashion Therapy! 



I’m super excited to announced to this! Either this week or next week I will be updating my website/blog. There will be new pages and additions on my blog. There will be a separate page about my daily outfit of the day looks & trends. There will be a page about my hidden beauty trends and secrets. Also a page for my food reviews And the last page will be about my previous travel experiences and upcoming vacations! So stay tune 😊💁🏻
I hope I can build a my own business one day… 🙏✨✨✨

I’m super excited to announced to this! Either this week or next week I will be updating my website/blog. There will be new pages and additions on my blog. There will be a separate page about my daily outfit of the day looks & trends. There will be a page about my hidden beauty trends and secrets. Also a page for my food reviews And the last page will be about my previous travel experiences and upcoming vacations! So stay tune 😊💁🏻
I hope I can build a my own business one day… 🙏✨✨✨

The Perfect Coffee to Cocktail Ensemble: adding AUrate New York on the Plate!

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I believe accessories and jewelry plays a major role when it comes to completing my whole outfit. The pieces can either make or break my wardrobe! For this summer, I found my next new obsession! I am in love with contemporary gold jewelries! If anyone is interested in affordable real gold jewelry, I know where to find some! I recently discovered a hip new jewelry brand that is known for their affordable contemporary gold jewelry…This brand is called AUrate New York!

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(Courtesy of Designer)

I have to say AUrate has a beautiful collections of gold necklaces, bracelets, rings, and earrings. Their brand is about real women at different phases and moments in their lives. The founders designed three lines dedicating to three different types of girls or even the same girl during different times of the day, depending on what we want to think about it. The statement line is design for the fashion-forward type of girl who is either going out to a gala or some other social gatherings. The second line is the understated line, which is created for a girl who dresses very poised and very “Plain Jane”. And then the core line, which is the day to night. This core line is made for a girl who is constantly busy and on the go and will most likely wears her outfit from day to night. I am very inspired by these two bright women. They have introduce us a new way to think about jewelry, it’s a smarter model for a new generation of women. They had discovered fine jewelry at a fair price!


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Who is AUrate New York?

AUrate New York offer contemporary yet timeless real gold jewelry made right here in New York City! “This trendy brand re-writes the rules by offering quality products at an honest price and empowering our community to give back to the world.”

 AUrate make fine jewelry that will last a lifetime. Their smaller and more timeless items are 18K and 14K gold. Their larger and stylish pieces are Vermeil / Gold plated over sterling silver. This company source their gold in accordance with the highest standards of social, environmental and human rights practices.


For this month, AUrate is featuring a minimalist gold bar necklace that could be easily incorporated into a modern outfit…

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Here are some of my coffee to cocktails versatile looks

These are simple and classy looks..All you need to convert your day to night look is either change your accessories, your hair style, or  your makeup ( either change color of lipstick) or shoes!!!

 

 

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Feeling Funky Today!!!

Today, I decided to pull out my black spiked sneaker wedges from Aldo. I haven’t worn these pairs in years! At first it was hard for me to put together an outfit because I was being indecisive with my style choices. I couldn’t set my mind up! I literally sat on my bed for half an hour , staring blank at my closet.. Finally! I decided what I want to wear for work today. To paired up my spiked wedges,  I picked up a casual black midi skirt from Forever21, a light grey sweater sleeves crop top from H&M, and my favorite black and red plaid shirt. 

For my makeup choices for today, I decided to go light on the makeup then accentuate my lips with  a pop of color and darken my eyebrows. I used Luxe Lip color from Bobbi Brown and the lip color was called “Parisian Red”. 

I was definitely feeling funky today. And since it is Friday.. why not have FUN! I hope you guys like my outfit inspiration! 

Xoxo PT

Downtown Funk

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Hello Everyone!!!! I’m BACKKKK!!!!

I know I know It has been a while since a wrote my latest post. I have to be honest I had a couple of step backs and also was going through some personal thing over the last year, which is why I haven’t been inspired to write. Don’t worry I am back now, since today is Chinese and Vietnamese New Year, why not start over? I want to move forward with my life and  start over with a fresh clean plate. My goal for this year is to discover and create new memories & adventures and find more muses and inspirations to write about.


 

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I decided to do a collaboration with a good friend of mine, Kahlil Martinez. He is a terrific photographer. I’m always amazed and inspired by his work and talent.  We decided to set up a quick photo shoot something fashion based to overlap with my blog site. So we decided to do a city shoot in Downtown Hartford around Pratt street and City Hall. The inspirations behind the shoot was to take place somewhere outside in the city, in a urban setting and for my part was to pick out a few of outfits and style to showcase something relating to the “beginning of the winter season for fashion trend”. We wanted to stay with a solid theme so that I can write a few blogs about this shoot.

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 I live in the Northeast and  sometime it can be difficult for me to find outfits to wear without freezing my butt when I walk outside in the freezing air and snow. There was a point of time where I used to get tired of seeing other girls wear tight-fitting crop tops and tight pencil skirts with slits. I want to show other fashion divas that there are other outfit options to look chic and sexy instead of wearing tight and revealing crop tops and pencil skirts with slits. So I decided to selected a couple of outfits to show ways how to make comfy and loose clothing can look chic and sexy for a perfect outfit of the day look. I want to give the idea that I can look fashionable or trendy without having to put a lot of thoughts and efforts because we were shooting around Hartford and the shoot fits with the theme. So I picked out a pair of my light-washed destroyed boyfriend jeans, my must have leopard faux fur vest, a white over-sized sweater, my boyfriend flannel button up, and a pair of my black suede zipped up booties. I decided to paired my red envelope clutch and neon clutch with my outfits and accessories with my gold bracelets and necklace and my gold Michael Kors watch.


Hope you guys enjoy my photos! For more information or consultation/bookings with Kahlil Martinez, visit at www.917ink.com or 860-490-7065 or follow him on Instagram @kahlilmartinez